I recently took part in the National Women’s Conference in Kansas City as a vendor and attendee. I originally planned to attend the conference as a full attendee and vendor because last year when there were classes the vending booths were closed, but this year that was not how it worked so I unknowingly became a full-time vendor. The interesting thing about this, if you must find a positive in everything, this is mine.
Being a vendor at a large function can offer a variety of interesting experiences especially if you are a new business owner:
- Exposure to Diverse Audiences: Large events give you the opportunity to meet a new diverse community.
- Networking Opportunities: Vendors often have the chance to meet and collaborate with many businesses from a new area.
- High Sales Potential: Due to the substantial number of attendees, there is a significant potential for high sales volume, especially if the products or services are well-matched to the event’s audience.
- Brand Visibility: Taking part in a large event helps increase brand recognition, as vendors often receive help from the event’s advertising, social media buzz, and attendee word-of-mouth.
- Learning and Adaptation: Large events can be amazingly fast paced, offering vendors a chance to improve, and adapt to varying customer needs.
- Exciting Atmosphere: Large functions often have an energetic vibe, with live entertainment, food, and interactive activities, creating an exciting environment to be a part of as a vendor.
- Real-time Market Research.
- Creative Displays: With so many attendees, vendors often go the extra mile to create eye-catching booths and displays to stand out, which can be a fun and creative aspect of participation.
Each event comes with its unique challenges and rewards, making the experience dynamic and often memorable.
Sandei Kirshen owner of A Piece of Sandei
21/2-year member of Coral Springs Charter Chapter
